Black Friday begins on Thanksgiving at some retailers
SIERRA VISTA — Judging from this year’s field of post-Thanksgiving sales, the term Black Friday may soon be a misnomer as large retailers continue to push their big sales events into Thursday.
“Our sales start at 8 p.m. this year, on Thanksgiving,” said Debbie Wishon, spokeswoman for Walmart. “We’ll have one at 8 p.m., 10 p.m., and then 5 a.m.”
Thanksgiving day sales at Walmart last year got started at 10 p.m., but this year Wishon said the retailer “… took a cue from our customers and knew they would rather shop as soon as the dishes are done, so to speak. So that’s what we’re giving them.”
Similar strategies can be seen at many local ‘big box’ stores, as retailers pursue that crucial first-wave of eager holiday shoppers. The local Target store will remain open for more than 24 hours straight when it opens its doors at 9 p.m. Thanksgiving day.
“(Customers) can actually start lining up whenever they feel the need to,” said Sue Dennis, store team leader.
This is the first time that Target has pushed forward its Black Friday sales event into Thanksgiving, Dennis said.
“We opened at midnight last year,” she said.
Another store opening for a marathon 24-plus-hour stretch for the first time is Sears.
After opening at 8 p.m. Thursday, the department store will remain open through 9 p.m. Friday, said Alice Freedle, store manager.
“To my knowledge, it’s the first time Sears has opened with those kinds of hours on Thanksgiving,” Freedle said.
Taking the largest plunge into Thursday sales is Kmart, which will open at 6 a.m. It will then close and reopen twice before Friday morning.
“We are open Thursday, Thanksgiving Day, 6 a.m. to 4 p.m.,” said store manager Scott Dugger. The store will then close, only to reopen four hours later at 8 p.m., when it will remain open until 3 a.m. Friday morning, close for two more hours, and finally reopen at 5 a.m.
Not all of the major retailers are moving sales events to Thursday, however.
“We will be closed on Thanksgiving day. We want our employees to be with their families,” said Stella Burke, human resource manager at Lowe’s.
When the home goods store does open at 5 a.m. on Friday, however, “we’ll pretty much have all hands on deck.”
Many stores, such as Kmart and Walmart, will be issuing tickets for the most sought after items to those at the front of the lines to ensure they are able to purchase what they came there for. After doing this for years, Sue Dennis, the Target team leader, said the store staff is ready for the customer rush.
The only possible difference this year?
“We’re expecting more families and kids due to the earlier start times,” she said.
Thanksgiving and Black Friday Store Hours
Thursday: opens at 9 p.m. Remains open through 11 p.m. Friday
Thursday: opens 6 a.m. - 4 p.m., 8 p.m. - 3 a.m.
Friday: reopens at 5 a.m.
Friday: opens at midnight
Thursday: sales begin at 8 p.m. and 10 p.m.
Friday: sales begin at 5 a.m.
Friday: opens at 5 a.m.
Thursday: Opens at 8 p.m. Remains open though 9 p.m. Friday
Friday: opens 5 a.m.
Friday: opens at 7 a.m.
Thursday: opens at 1 p.m. until midnight.
Friday: Reopens from 8 a.m. to 11 p.m.
Friday: Open from 7 a.m. to 7 p.m.
If you find a correction for this story, please contact our editorial department