Settlement reached with LifeLock over deceptive ads
Tue, 03/09/2010 - 23:28
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Send to friendAttorney General Terry Goddard announced a $12 million settlement with LifeLock Inc., that resolves a 35-state investigation into advertising practices that overstated the effectiveness of the company’s identity theft protections. The agreement with LifeLock, which is based in Tempe, was reached with Arizona, 34 other states and the Federal Trade Commission. LifeLock made advertising claims that encouraged consumers to believe that its $10-a-month service was a “proven solution” to protect against all types of identity theft.
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